Privacy - Surveyworld

1. Data Controller

Leadgency Marketing B.V.
Registered in the Netherlands
Website: https://surveyworld.com
Email: [email protected]

Leadgency Marketing B.V. is the data controller within the meaning of Article 4(7) GDPR.

2. Personal Data We Process

Depending on your interaction with Surveyworld, we may process the following categories of personal data:

Identification data (e.g. name, username, participant ID)
Contact details (e.g. email address)
Demographic and profiling data (e.g. age range, gender, country, interests)
Survey responses and participation history
Technical data (IP address, device type, browser, cookies)
Security and fraud-prevention signals
Communication data (support requests, emails)

We do not intentionally process special categories of personal data unless explicitly required for a survey and only with explicit consent.

3. Purposes of Processing

We process personal data for the following purposes:

Creating and managing participant accounts
Allowing participation in surveys and research projects
Matching participants with relevant surveys
Preventing fraud and duplicate participation
Reward allocation and payout
Communication regarding surveys and account activity
Platform security, analytics, and improvement
Compliance with legal obligations

4. Legal Bases for Processing

We process personal data based on one or more of the following legal grounds (Article 6 GDPR):

Consent – for account creation, survey participation, marketing communication, and cookies
Performance of a contract – to provide access to the Surveyworld platform
Legal obligation – e.g. tax or accounting requirements
Legitimate interest – platform security, fraud prevention, and service improvement

Where processing is based on consent, you may withdraw your consent at any time.

5. Consent & Opt-In

By registering on Surveyworld, participants provide explicit opt-in consent for:

Processing of personal and profiling data for survey participation
Receiving survey invitations and account-related communication
Use of cookies and similar technologies (where applicable)

Consent is obtained through clear affirmative action (e.g. checkbox during registration).

5.1 Withdrawal of Consent

Participants may withdraw consent at any time by:

Adjusting account settings
Using the unsubscribe option in emails
Contacting us at [email protected]

Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

6. Data Retention & Deletion

Surveyworld applies strict data-minimisation and retention principles.

6.1 Retention Period

Participant and opt-in data is retained for a maximum of 2 years after the last recorded activity.
After this period, personal data is automatically and irreversibly deleted or anonymised.
Data required to comply with legal obligations (e.g. financial records) may be retained longer where legally required.

6.2 Criteria

Retention periods are determined based on:

Purpose of processing
Legal and contractual requirements
Risk minimisation for participants

7. Sharing Personal Data with Third Parties

Personal data may be shared with trusted third parties only where necessary, including:

Survey clients and research partners (in anonymised or pseudonymised form where possible)
Technical service providers (hosting, email, analytics)
Payment and reward providers

All third parties act as data processors under GDPR and are bound by data-processing agreements.

8. International Data Transfers

Where personal data is transferred outside the European Economic Area (EEA), Surveyworld ensures appropriate safeguards, such as:

EU adequacy decisions
Standard Contractual Clauses (SCCs)
Additional technical and organisational security measures

9. Security Measures

Surveyworld implements appropriate technical and organisational measures to protect personal data, including:

Secure servers and encrypted connections
Access control and authentication
Monitoring and logging
Regular security updates and audits

10. Cookies & Tracking

Surveyworld uses cookies and similar technologies to:

Ensure proper platform functionality
Analyse usage and improve services
Prevent fraud

Where required by law, cookies are placed only after consent. Detailed information is provided in our Cookie Policy.

10.1 Strictly Necessary Cookies

Surveyworld uses limited tracking technologies to operate the platform securely and efficiently. Cookies are small data files stored on the user’s device that help ensure the proper functioning of the platform.

Surveyworld uses the following categories of strictly necessary cookies. These cookies are essential for the operation of the website and cannot be disabled. They are used for:

Session management
Login authentication
Fraud detection
Security monitoring
Load balancing
Preventing duplicate survey participation

These cookies do not require consent in many jurisdictions because they are necessary to provide the requested service.

10.2 Analytics Cookies (where used)

Surveyworld may use privacy-friendly analytics to understand website usage and improve services.
Where analytics are used:

IP addresses are anonymised where technically possible
Data is aggregated
No cross-site tracking is performed

Analytics cookies may only be placed after user consent in jurisdictions where required by law.

Analytics cookies help understand:

Page visits
Session duration
Device type
Platform performance

Analytics cookies are not used for advertising profiling.
Analytics cookies are typically retained for a maximum of 13 months.
Analytics cookies are considered non-essential cookies under many privacy laws.

10.3 Advertising or Marketing Technologies

Surveyworld does not sell personal data.
Advertising or marketing technologies (such as advertising pixels or remarketing cookies) are only used:

Where legally permitted, or
After explicit consent.

Marketing technologies may include:

Advertising measurement
Campaign performance analytics
Conversion tracking

Tracking technologies such as pixels may send limited technical information (e.g. IP address, browser type) to the provider when activated.

10.4 Cookie Retention

Typical cookie lifetimes:

Cookie type		Retention
Session cookies		Session duration
Security cookies		Up to 30 days
Fraud detection cookies		Up to 90 days
Analytics cookies		Up to 13 months

10.5 Managing Cookies

Users can control cookies through:

Browser settings
Cookie preferences on the website
Privacy tools within their device

Blocking necessary cookies may affect the functionality of the Surveyworld platform.

11. Rights of Data Subjects

Participants have the following rights under GDPR:

Right of access
Right to rectification
Right to erasure (‘right to be forgotten’)
Right to restriction of processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time
Right to lodge a complaint with a supervisory authority

Requests can be submitted via [email protected]. We respond within the statutory time limits.

12. Automated Decision-Making

Surveyworld may use automated processes for survey matching and fraud prevention. These processes do not produce legal or similarly significant effects for participants.

13. Do Not Sell or Share (US Privacy Laws)

Surveyworld does not sell or share personal data for cross-context behavioural advertising.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website. Significant changes will be communicated where required.

15. Contact

For questions about this Privacy Policy or data protection, contact:

📧 [email protected]

Privacy Policy

Version March 2026

Privacy declaration