Privacy Policy

PRIVACY STATEMENT

Version January 2026

Privacy declaration

This Privacy Policy explains how Leadgency Marketing B.V., operating under the brand Surveyworld,
collects, uses, stores, and protects personal data in accordance with the General Data Protection
Regulation (GDPR / AVG) and other applicable data‑protection laws.

1. Data Controller

Leadgency Marketing B.V.
Registered in the Netherlands
Website: https://surveyworld.com
Email: [email protected]

Leadgency Marketing B.V. is the data controller within the meaning of Article 4(7) GDPR.

2. Personal Data We Process

Depending on your interaction with Surveyworld, we may process the following categories of personal
data:

• Identification data (e.g. name, username, participant ID)
• Contact details (e.g. email address)
• Demographic and profiling data (e.g. age range, gender, country, interests)
• Survey responses and participation history
• Technical data (IP address, device type, browser, cookies)
• Communication data (support requests, emails)

We do not intentionally process special categories of personal data unless explicitly required for a
survey and only with explicit consent.

3. Purposes of Processing

We process personal data for the following purposes:

• Creating and managing participant accounts
• Allowing participation in surveys and research projects
• Matching participants with relevant surveys
• Preventing fraud and duplicate participation
• Reward allocation and payout
• Communication regarding surveys and account activity
• Platform security, analytics, and improvement
• Compliance with legal obligations

4. Legal Bases for Processing

We process personal data based on one or more of the following legal grounds (Article 6 GDPR):

• Consent – for account creation, survey participation, marketing communication, and cookies
• Performance of a contract – to provide access to the Surveyworld platform
• Legal obligation – e.g. tax or accounting requirements
• Legitimate interest – platform security, fraud prevention, and service improvement

Where processing is based on consent, you may withdraw your consent at any time.

5. Consent & Opt-In

By registering on Surveyworld, participants provide explicit opt‑in consent for:

• Processing of personal and profiling data for survey participation
• Receiving survey invitations and account‑related communication
• Use of cookies and similar technologies (where applicable)

Consent is obtained through clear affirmative action (e.g. checkbox during registration).

Withdrawal of Consent

Participants may withdraw consent at any time by:

• Adjusting account settings
• Using the unsubscribe option in emails
• Contacting us at [email protected]

Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

6. Data Retention & Deletion

Surveyworld applies strict data‑minimisation and retention principles.

Retention Period

• Participant and opt‑in data is retained for a maximum of 2 years after the last recorded
  activity.
• After this period, personal data is automatically and irreversibly deleted or anonymised.
• Data required to comply with legal obligations (e.g. financial records) may be retained longer
  where legally required.

Criteria

Retention periods are determined based on:

• Purpose of processing
• Legal and contractual requirements
• Risk minimisation for participants

7. Sharing Personal Data with Third Parties

Personal data may be shared with trusted third parties only where necessary, including:

• Survey clients and research partners (in anonymised or pseudonymised form where possible)
• Technical service providers (hosting, email, analytics)
• Payment and reward providers

All third parties act as data processors under GDPR and are bound by data‑processing agreements.

8. International Data Transfers

Where personal data is transferred outside the European Economic Area (EEA), Surveyworld ensures
appropriate safeguards, such as:

• EU adequacy decisions
• Standard Contractual Clauses (SCCs)
• Additional technical and organisational security measures

9. Security Measures

Surveyworld implements appropriate technical and organisational measures to protect personal data,
including:

• Secure servers and encrypted connections
• Access control and authentication
• Monitoring and logging
• Regular security updates and audits

10. Cookies & Tracking

Surveyworld uses cookies and similar technologies to:

• Ensure proper platform functionality
• Analyse usage and improve services
• Prevent fraud

Where required by law, cookies are placed only after consent. Detailed information is provided in our
Cookie Policy.

11. Rights of Data Subjects

Participants have the following rights under GDPR:

• Right of access
• Right to rectification
• Right to erasure (“right to be forgotten”)
• Right to restriction of processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority

Requests can be submitted via [email protected]. We respond within the statutory time limits.

12. Automated Decision-Making

Surveyworld may use automated processes for survey matching and fraud prevention. These processes
do not produce legal or similarly significant effects for participants.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most recent version will always be available
on our website. Significant changes will be communicated where required.

14. Contact

For questions about this Privacy Policy or data protection, contact:

📧 [email protected]